Manage Facebook Pages, end to end.
BAT drafts, schedules, and natively publishes Facebook status, image, video, carousel, and reel posts from one calendar, then measures them with first-party analytics and competitor benchmarking. Connecting a Page needs the manage_posts permission so BAT can publish on its behalf.
Every native Facebook type, published for you.
BAT publishes the post formats a Facebook Page actually supports (status, image, video, carousel, reel) through real OAuth and a dedicated publisher, not a reminder you fulfil by hand.
Status and image posts
Schedule text status updates and single-image posts to your Page. BAT drafts the copy from your brand brain, you approve it, and the publish worker posts it at the chosen time.
Video and reels
Queue native video and Facebook reels to auto-post on a schedule instead of uploading by hand at the right minute. Suggested send times come from your Page's own engagement-by-hour history.
Carousels
Build multi-card carousel posts in their native Page format so a single message can carry several frames, drafted, reviewed, and published in one flow.
One idea, every format
Write a brand idea once and let BAT adapt it into a Facebook status, a reel caption, and a carousel, then push the same idea natively to your other 7 networks.
A scheduler that actually publishes.
Native publishing to 8 platforms from one calendar, with a real scheduled-publish worker and atomic double-publish prevention.
- A real publish worker. A background job atomically claims due Facebook posts and fires them. That atomic claim is why a retry or a race can never publish the same post to your Page twice.
- AI send times. Suggested posting times are derived from your Page's own historical engagement-by-hour, not a generic best-time chart, with a platform-canonical fallback before you have enough data.
- Review before publish. Every draft moves DRAFT to PENDING_REVIEW to APPROVED before the scheduler will touch it. You sign off first; there is no autonomous auto-post by default, and no after-the-fact recall once a post is live.
- One calendar, many networks. Your Facebook Page sits on the same calendar as the other 7 networks BAT supports, so you plan a week across platforms in one view. See the cross-platform scheduling tool for the full workflow.
First-party Facebook analytics, built in.
Facebook is one of BAT's first-party analytics surfaces, alongside LinkedIn and Instagram. Per-platform analytics over your own posts and tracked competitors, computed from one unified post index, with AI strategy reports and CSV export. Scheduling and measurement live in the same workspace, so what worked feeds straight back into the next draft.
Your own Page performance
First-party analytics over your Facebook posts: engagement rate, a performance score, and your best posting hours, all computed from one unified post index.
Competitor benchmarking
BAT collects tracked competitors' Facebook posts and engagement so you can benchmark your Page against theirs, in the dashboard and inline in chat. Competitor data is gathered via scrapers and refreshes on demand, not in real time.
AI strategy reports
Turn an analytics window into a structured, exportable report with concrete next moves, then hand the recommendations back to BAT to draft the follow-up posts.
The honest connection requirement.
Facebook only lets a tool publish to a Page, never to a personal profile, and only when you grant the manage_posts permission during the OAuth connection. BAT asks for exactly that scope so it can create posts on the Page's behalf. This is Meta's own rule via the Graph API, not a BAT limitation, and it applies to every legitimate Facebook scheduler.
Practically, that means you need to be an admin (or hold a post-publishing role) on the Facebook Page you want to manage. When you connect, you pick the Page, approve the permissions, and BAT's publisher takes over the status, image, video, carousel, and reel posting from there. Personal timelines are out of reach for any compliant tool, so BAT does not pretend otherwise.
We state this plainly because a missing or declined manage_posts grant is the single most common reason a Facebook connection fails to publish. No tool can route around it, and any that claims to is publishing through a fragile workaround rather than the official API.
Facebook is one of eight networks.
BAT is not a Facebook-only tool. Draft a brand idea once and schedule it natively across all 8 platforms, each in its own format, from a single workspace and one brand brain. Note that Instagram publishing in particular relies on the same Facebook Page link.
Why teams run their Page through BAT.
- It writes, not just queues. BAT drafts Page copy in your brand voice from a persistent per-brand brain, so the scheduler is fed on-strategy content instead of blank slots you fill yourself.
- Flat per workspace, not per seat. Brands Starter is $100/mo for one brand workspace with 3 members included. 14-day free trial · 200 credits · no card required. There is no free tier.
- Approval-gated by design. A real review state machine and five brand roles mean nothing reaches your Page without the right person signing off first.
- Multi-brand isolation. Every brain, source, and analytic is scoped to one brand. Agencies running several Facebook Pages keep each client cleanly separated.
Frequently asked questions.
Can BAT auto-post to my Facebook Page, or just remind me?
It auto-posts. BAT connects your Page through real OAuth with the manage_posts permission and a dedicated publisher, and a scheduled-publish worker fires your status, image, video, carousel, reel posts at the chosen time. There is no manual push-notification step.
What Facebook permission does BAT need?
BAT needs the manage_posts permission on the Page you connect, so it can create posts on the Page's behalf. You grant it during the OAuth flow, and you must be an admin or hold a post-publishing role on that Page. This is Meta's rule for every scheduler, not a BAT-specific requirement.
Can BAT manage a personal Facebook profile?
No, and neither can any compliant tool. Facebook's API only allows publishing to a Page, not to a personal timeline. BAT manages Pages you administer; it does not claim to post to personal profiles.
Which Facebook post types can BAT publish?
BAT publishes the native Page formats: status, image, video, carousel, reel. You draft each in its own native shape, approve it, and the worker publishes on schedule.
Are the Facebook analytics real first-party data?
Yes for your own Page. Facebook is one of BAT's first-party analytics surfaces, with engagement and performance data plus dedicated competitor analytics. Competitor figures are collected via scrapers and refresh on demand rather than in real time. See the social media analytics tool for detail.
How does Facebook management price?
Flat per brand workspace, not per seat. Brands Starter is $100/mo and includes one workspace with 3 members. 14-day free trial · 200 credits · no card required, and there is no free tier.
Manage your Facebook Page end to end.
Connect a Page with the manage_posts permission, draft from your brand brain, and let the worker publish your status, image, video, carousel, and reel posts on time, then benchmark them against competitors.