One idea, eight platforms.
Write a post once and BAT adapts it into each network's native format, then schedules every version from a single calendar. Eight platforms have real OAuth and a dedicated publisher each, so posts go out through the network's own API. Each platform still needs its own app credentials connected.
Every network you post to, in one hub.
LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, and Pinterest. Connect each once, then schedule one idea out to all of them or tailor it per network from the same place.
How one idea becomes every post.
Posting to all platforms at once should not mean pasting the same caption everywhere. BAT takes a single idea and reshapes it for each network before it ever hits the queue.
Native, not lowest-common-denominator
Rich native post types: LinkedIn documents and polls, Instagram reels/carousels/stories, X threads, TikTok video, YouTube shorts, Pinterest pins, Threads, Facebook reels.
Real publishers per platform
Dedicated OAuth and publisher code for all 8 platforms, not a generic relay.
One idea, every native format
Schedule a single idea out to multiple platforms, each in its native format.
One calendar for all of it
One calendar across every connected platform, with AI-suggested send times.
What each platform actually gets.
Adapting an idea to a platform means using the post types that network rewards. Here is the native format BAT can schedule for each of the eight, straight from the publishers.
- LinkedIn: text, single image, document/PDF carousel, video, article, poll (Deepest analytics surface: owned-profile sync plus imported dataset snapshots.)
- Instagram: feed, carousel, reel, story (Requires a Business account linked to a Facebook Page.)
- Facebook: status, image, video, carousel, reel.
- X (Twitter): tweet, thread, long-form (Profile data via scraper, not the first-party analytics API.)
- TikTok: video, photo (Publishing via the Content Posting API; profile data via scraper.)
- YouTube: short, long-form, community post.
- Threads: text, image.
- Pinterest: pin, idea pin (Boards picker supported; production app credentials pending registration.)
From one idea to eight scheduled posts.
The all-platforms workflow is a short, reviewable path. Nothing auto-posts: every version passes through approval before the worker can fire it.
- Start from one idea. Draft a post once from the brand brain, or bring your own. BAT writes it in your brand voice rather than producing a generic caption to copy everywhere.
- It adapts per network. The single idea is reshaped into each platform's native format: a LinkedIn document or poll, an Instagram reel or carousel, an X thread, a TikTok video, a YouTube short, a Pinterest pin, a Threads or Facebook post.
- You review every version. Each adapted post moves through DRAFT to PENDING_REVIEW to APPROVED. You sign off per platform before anything is scheduled, so a network-specific version is never published unseen.
- The worker fires them on time. Approved posts land on one calendar with a target time per platform, and a scheduled-publish worker atomically claims each due post before sending it, so a retry or race can never double-publish.
Two tools, two premises.
BAT: adapt and schedule everywhere from one place
BAT writes one idea into each network's native format, gates every version through review, then schedules and publishes them across all eight platforms from a single calendar. The all-platforms posting is the end of a workflow that also decides what to post and writes it on-strategy.
Best for
Teams managing real brand presence across many networks who want native posts per platform without rebuilding the same idea eight times.
Posting to each network one tab at a time
The manual route means opening every platform, reformatting the same idea by hand, and pasting it in. It works, but it is slow, easy to forget a network on, and there is no shared calendar, no brand memory, and no review gate before anything ships.
Best for
A single channel or the rare one-off post where a scheduler is more setup than it saves.
Honest about where this is today.
Each platform needs its own app credentials configured; Pinterest in particular is pending app approval.
Pinterest is the clearest example: the boards picker and pin publishing are built, but the production app credentials and redirect URI are still pending registration, so Pinterest is not live in production yet. The other seven networks publish once their own credentials are connected.
Instagram publishing requires a Business account linked to a Facebook Page (a platform rule, not a BAT limit).
There is also no post-publish recall. Review and cancellation happen before a post goes live, never after. If a version is wrong, you catch it in approval, not by pulling it back off the network.
Where to go next.
The all-platforms hub is one view of the same calendar and brain. These pages go deeper on the scheduling worker and the planning timeline.
The scheduling engine
Go deeper on the publisher per platform, the atomic worker that fires due posts exactly once, and AI send times learned from your own engagement history at /social-media-scheduling-tool.
Plan it on a calendar
See the same posts as a calendar you plan against weeks ahead, with drafting, approval, and scheduling on one timeline at /social-media-content-calendar.
See the whole product
All-platforms scheduling is one capability inside a chat-first AI social manager with a brand brain, analytics, and competitor benchmarking. Start at /features or compare plans at /pricing.
Frequently asked questions.
Can I really schedule posts to all platforms at once?
Yes. BAT connects 8 platforms (LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, and Pinterest), each with its own OAuth and publisher, and schedules across all of them from one calendar. You can fan a single idea out to every connected network or tailor each version, then publish them together.
Does it just post the same caption everywhere?
No. The whole point is native adaptation. One idea is reshaped into each platform's real post types: a LinkedIn document or poll, an Instagram reel or carousel, an X thread, a TikTok video, a YouTube short, a Pinterest pin. You are not pasting one caption across networks that each reward different formats.
Which platforms are actually live to publish?
Seven of the eight publish once their own app credentials are connected. Pinterest is the honest exception: its boards picker and pin publishing are built, but production credentials and the redirect URI are still pending registration, so Pinterest is not live in production yet. Instagram also requires a Business account linked to a Facebook Page, which is a platform rule, not a BAT limit.
Do all the posts go out at the same time?
Only if you want them to. Each platform gets its own target time on the one calendar, so you can stagger a LinkedIn document in the morning and a TikTok in the evening, or fire everything together. A scheduled-publish worker claims each due post atomically and sends it, so nothing double-publishes from a retry or race.
Will anything post without me approving it?
No. Every adapted version moves through DRAFT to PENDING_REVIEW to APPROVED, and only approved posts reach the scheduler. You review each platform's version before it is queued, so a network-specific post is never published unseen. There is no post-publish recall, which is exactly why review happens before anything ships.
Is there a free plan to post across all platforms?
There is no free tier. BAT starts with a 14-day free trial and 200 credits with no card required, then Brands Starter at $100/mo for one brand workspace. Pricing is flat per workspace, not per seat, so adding teammates to schedule across all platforms does not raise the price.
One idea, every platform.
Write it once, let BAT adapt it to each network's native format, review every version, and schedule the lot from a single calendar. Start free, no card required.