Sell the brand, not just the product.
BAT is social media for online stores at the brand layer, not the catalog layer. It holds your positioning in a persistent brand brain, drafts on-brand content across 8 platforms, tracks the competitors in your category, schedules everything, and reports on what landed. To be clear up front: BAT does not connect to Shopify or your product feed and does not build shoppable posts. It runs the brand presence around your store, which is the part most product companies actually struggle to keep consistent.
Brand social for product companies.
An online store lives or dies on whether its social presence feels like the brand, week after week, on every channel where buyers are. BAT is built for exactly that work: the editorial, on-brand side of ecommerce social, not the merchandising side.
A brand brain that holds your positioning
Your voice, your audience, your category, and the angles that make your product stand out live in one persistent per-brand brain. BAT applies it automatically to every draft, so the content reads like your brand instead of generic product copy.
On-brand content, drafted for each channel
BAT drafts each post in your voice for the platform it is going to, across all 8 networks and their native formats. Every draft lands in a review queue, never auto-posted, so a small store team signs off before anything ships.
Competitor tracking in your category
Add the stores you compete with and BAT collects their posts and engagement, benchmarks you against them, and surfaces their top content on demand. For ecommerce, watching how rival brands talk to the same buyers is often the sharpest input you have.
Scheduling and analytics that close the loop
One calendar across every connected channel, a real publish worker, AI send times from your own engagement history, and per-platform analytics so you know what to make more of. Insight feeds back into the next batch of drafts.
What BAT does for a store, step by step.
You run it from one chat scoped to your store's brand. BAT carries the editorial loop and pauses for your approval before anything goes live. None of this touches your product catalog; it is the brand presence around it.
- Teach it the brand once. Your Brand DNA is AI-prefilled from your store URL across roughly thirty fields, so you start by reviewing and correcting, not filling a blank form. Add your content pillars and a few competitor stores and the brain is working.
- Brief it on what you are pushing. In chat you say what is happening this week (a new drop, a seasonal sale, a restock, a founder story) and BAT drafts each post on-brand for the right platform, pulling from the brain rather than generic templates.
- Review every draft before it ships. Each post moves DRAFT to PENDING_REVIEW to APPROVED. You read it, edit or reject with a note, and only approved posts reach the scheduler. There is no auto-posting and no post-publish recall, so the gate is before publish, by design.
- Let the worker publish on schedule. Approved posts sit on one calendar with a time per platform, and a scheduled-publish worker fires each due post exactly once. Use AI-suggested send times drawn from when your audience has actually engaged.
- Read the results and benchmark. BAT reports per-platform performance and benchmarks you against the competitor stores you track, so the next batch leans into what is working. Feedback you give in chat is remembered and shapes future drafts.
Every channel your store sells the brand on.
LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, and Pinterest. Connect each once and run all 8 from the same chat. Most stores live on Instagram, TikTok, and Pinterest for discovery; start with the channels your buyers are on and add more when you are ready.
What BAT is not: a store integration.
Be clear on the boundary before you sign up. BAT does not connect to Shopify, WooCommerce, or any storefront. It does not sync your product catalog, read your inventory, pull a product feed, build shoppable or taggable posts, or automate product-to-post. If your priority is turning your catalog into shoppable content or syncing products into social commerce, BAT is not that tool, and we would rather say so than imply an integration that does not exist.
What BAT does own is the brand side of ecommerce social: holding your positioning, drafting on-brand content across every channel, tracking the competitors in your category, scheduling, and reporting. For most product companies the hard part is not the catalog plumbing, which the platforms and your store already handle, it is keeping a consistent, on-brand presence everywhere buyers look. That is the gap BAT fills.
On pricing, BAT has no free tier. The cheapest way in is a 14-day free trial with 200 credits and no card required, then Brands Starter is $100/mo for one store brand. The honest comparison is against a part-time social hire or an agency retainer doing this work, not against a free scheduler.
Refresh is periodic/on-demand, not real-time monitoring; the richest competitor dashboards are IG, Facebook, and LinkedIn.
First-party analytics are strongest for LinkedIn, Instagram, and Facebook; X, TikTok, Threads, and Pinterest data is gathered via scrapers.
Image/video/audio providers require their API keys; without keys the system returns mock placeholder output.
Each platform needs its own app credentials configured; Pinterest in particular is pending app approval.
Where to go next.
Ecommerce use is one store brand on the same product everyone else runs. These pages go deeper on the parts a product company leans on most, and on what one brand actually costs.
Track competitor stores
Go deeper on adding competitor profiles, collecting their posts and engagement, owned-vs-competitor benchmarks, and how the chat agent surfaces rival content, at /social-media-competitor-analysis.
See the content generator
The brand brain plus per-platform drafting in your voice is the core of BAT for ecommerce. See how on-brand content gets made, and queued for review, at /ai-social-media-content-generator.
See the pricing in full
Brands Starter is $100/mo for one store brand. Compare it against Builder, Agencies, and Enterprise, and read the trial terms, at /pricing.
Frequently asked questions.
Does BAT integrate with Shopify or sync my product catalog?
No. BAT does not connect to Shopify, WooCommerce, or any storefront, and it does not sync your product catalog, read inventory, or pull a product feed. It manages social content, not a product catalog. BAT is the brand layer: it holds your positioning in a brand brain, drafts on-brand posts across 8 platforms, tracks competitors, schedules, and reports. The catalog and checkout stay in your store; BAT runs the brand presence around it.
Can BAT make shoppable posts or tag products automatically?
No. There is no product-to-post automation, no shoppable-post builder, and no product tagging in BAT, because there is no catalog connection to drive it. You handle product tagging in the native apps. What BAT generates is the on-brand creative and copy around your products: the post that makes someone want the product, drafted from your brand brain and queued for your review before it ships.
How is BAT useful for an ecommerce brand then?
BAT owns the editorial, on-brand side of store social. It learns your brand once, drafts content in your voice for each of the 8 platforms and their native formats, tracks the competitor stores in your category and benchmarks you against them, schedules everything on one calendar with a real publish worker, and reports on per-platform performance. For most product companies the consistent, on-brand presence is the hard part, and that is exactly what BAT carries.
How much does it cost, and is there a free plan?
There is no free plan. BAT starts with a 14-day free trial and 200 credits with no card required, then Brands Starter is $100/mo for one store brand workspace. Pricing is flat per workspace with 3 members included, not per seat, so adding a teammate to help review does not raise the price. The honest comparison is against a part-time hire or an agency retainer, not a free scheduler.
Which platforms can my store publish to, and how good is the data?
BAT publishes natively to 8: LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, and Pinterest, each with its own publisher. Seven publish once their credentials are connected; Pinterest's production app credentials are still pending registration, so treat it as not-yet-live. On analytics, first-party data is strongest for LinkedIn, Instagram, and Facebook; data for X, TikTok, Threads, and Pinterest is gathered via scrapers, and competitor refreshes are periodic rather than real-time monitoring.
Will BAT post my product drops automatically without me seeing them?
No. Every post moves through DRAFT to PENDING_REVIEW to APPROVED, and only approved posts reach the scheduler. You review and can edit or reject each one before it is queued. There is no autonomous auto-posting by default and no post-publish recall, so for a launch or a drop the review always happens before anything goes live, which keeps your store team in control of how the brand shows up.
Sell the brand, not just the product.
Hold your positioning in a brand brain, then draft, schedule, and benchmark across 8 platforms from chat. No catalog sync, just consistent on-brand social. Start with a 14-day free trial, no card required.