Track competitors, benchmark your brand.
Add a competitor's profile, company, or post URLs and BAT collects their posts and engagement on its own refresh runs, then scores them against you in one unified post index. Competitor data is scraped via third-party actors, so refresh is periodic and on-demand, not real-time, and the richest dashboards are Instagram, Facebook, and LinkedIn.
What competitor tracking actually does.
Track competitor profiles across platforms, collect their posts and engagement, and benchmark your brand against them, in analytics and in chat.
Add a URL, collect the feed
Paste a competitor's profile, company, or individual post URLs. BAT collects their posts and engagement automatically and re-runs the collection on refresh, so the picture stays current without you scrolling their feed by hand.
Dedicated competitor analytics
Instagram, Facebook, and LinkedIn get dedicated competitor dashboards with owned-vs-competitor benchmarks. Your posts and theirs sit in the same index and are scored the same way, so the comparison is apples to apples.
Benchmark from chat
The chat agent benchmarks you against tracked competitors and surfaces their top posts on demand. Ask what is working for a rival this month and it answers from the collected data, not a guess.
Keyword and signal tracking
Track keywords and signals with an intelligence refresh, and pull competitor-inspiration suggestions during intake so the brand brain starts with a real sense of the field you compete in.
The competitor capabilities, stated plainly.
Everything below is in the product today. No real-time monitoring claims, no metrics that do not exist.
- Add competitor profile/company/post URLs and automatically collect their posts and engagement, with refresh runs.
- Dedicated competitor analytics for Instagram, Facebook, and LinkedIn, with owned-vs-competitor benchmarks.
- The chat agent benchmarks you against tracked competitors and surfaces their top posts on demand.
- Keyword/signal tracking with intelligence refresh and competitor-inspiration suggestions during intake.
Where the data is richest, and where it isn't.
- Competitor data is scraped via third-party actors, so it is subject to scraper reliability and per-run cost.
- Refresh is periodic/on-demand, not real-time monitoring; the richest competitor dashboards are IG, Facebook, and LinkedIn.
- Competitor analytics are deepest on Instagram, Facebook, and LinkedIn. Other networks still surface a profile, but the dedicated competitor dashboards live on those three.
- Because collection is a scrape run with a per-run cost, you choose when to refresh. A view reflects the most recent collected snapshot, not a live counter ticking up in real time.
Competitor benchmarking shares its index with your own reporting, so the social media analytics tool page goes deeper on how owned and competitor numbers are computed. If you want to see how BAT compares with an analytics-led tool that leans on benchmarking, read the BAT vs Metricool comparison.
How the benchmark reaches your work.
Per-platform analytics over your own posts and tracked competitors, computed from one unified post index, with AI strategy reports and CSV export.
- One unified post index. Your posts and every tracked competitor's posts are scored against the same engagement-rate and performance-score math, so the gap between you is a real number, not a vibe.
- Per-competitor and aggregate. See a per-competitor breakdown and an owned-vs-competitor benchmark per platform, instead of one undifferentiated rival blob.
- Surfaced inline in chat. The agent can pull a competitor's top posts on demand and frame your performance against the set you track, in the same conversation where you draft the response.
- Feeds the next move. What you learn from a rival's winning post flows into drafting: BAT writes your version from the brand brain, behind an approval queue, so insight becomes scheduled content in one workspace.
It starts in the brand brain, not a spreadsheet.
A per-brand brain (Brand DNA, audience, competitors, content pillars, memory, sources) that BAT searches and applies to everything it makes.
Competitors are a brain section
Tracked competitors live in the per-brand brain alongside Brand DNA, audience, and content pillars. The agent searches them semantically, so a competitor is context for everything BAT drafts, not a tab you forget to open.
Suggested during intake
Competitor-inspiration suggestions appear while the brain is being filled, AI-prefilled from your signup URL, so the field you compete in is sketched in from day one and refined rather than entered blank.
Evidence-linked, not invented
Outputs carry provenance (VERIFIED / PARTIAL / BLOCKED / RAW), so a claim about a competitor traces back to real collected sources instead of a confident-sounding guess.
Isolated per brand
Every competitor set, source, and analytic is scoped to one workspace. On the Agencies plan you run up to 10 client brands, each tracking its own rivals with no cross-contamination.
Two ways to watch the field.
Tracking that feeds creation
BAT collects a competitor's posts and engagement, benchmarks them against you in one index, and surfaces it in chat. Then the same workspace drafts your on-strategy response from the brand brain and schedules it behind an approval queue. The insight does not sit in a dashboard, it becomes the next post.
Best for
Brands and agencies who want competitor intelligence to lead somewhere, with each brand fully isolated.
A standalone listening dashboard
A dedicated competitive-intelligence or listening tool often offers broader real-time monitoring, sentiment analysis, and historical depth across more networks than BAT attempts. BAT's competitor refresh is periodic and scraped, and its richest dashboards are IG, Facebook, and LinkedIn.
Best for
Teams whose core job is always-on monitoring and sentiment across many channels, not creating the response.
Versus tracking competitors manually.
The honest comparison is not BAT against a spreadsheet on features, it is the hours and the consistency. Here is what changes when collection is automated and the benchmark is computed.
| Feature | BAT | Doing it by hand | Winner |
|---|---|---|---|
| Collecting a rival's posts | Add a URL once; BAT collects and re-runs on refresh | Open each profile, screenshot or copy by hand | ✓ BAT |
| Scoring you against them | Owned-vs-competitor benchmarks from one index | Average rival posts yourself in a spreadsheet | ✓ BAT |
| Asking what is working | Chat surfaces a competitor's top posts on demand | Scroll their feed and eyeball the winners | ✓ BAT |
| Acting on the insight | Draft your version from the brain, then schedule it | Switch tools, rewrite, and post separately | ✓ BAT |
| Real-time, always-on monitoring | Periodic, on-demand scrape runs (per-run cost) | A live tab you keep open | Tie |
So, is BAT a competitor analysis tool?
Yes, with a specific shape. Add a competitor's profile, company, or post URLs and BAT collects their posts and engagement on refresh runs, scores them against you in one unified post index, and lets the chat agent surface their top posts and benchmark you on demand. Instagram, Facebook, and LinkedIn get the richest dedicated competitor dashboards.
It is not an always-on listening suite. Competitor data is scraped via third-party actors with a per-run cost, so refresh is periodic and on-demand rather than a live, real-time feed. If continuous monitoring and sentiment across many channels is the whole job, a dedicated listening tool will go deeper than BAT attempts to.
What BAT adds that a pure tracking tool does not: the same workspace that watched the competitor then drafts your on-strategy response from the brand brain and schedules it behind an approval queue. Competitor intelligence stops being a backward-looking dashboard and becomes the start of your next post.
Frequently asked questions.
How do I add a competitor to track?
Paste a competitor's profile, company, or individual post URLs. BAT automatically collects their posts and engagement and re-runs the collection on refresh, so you build a tracked set without manually scrolling anyone's feed. Competitors live in the per-brand brain, so the agent can use them as context everywhere it drafts.
Which platforms does competitor analysis cover best?
Dedicated competitor analytics and owned-vs-competitor benchmarks are richest on Instagram, Facebook, and LinkedIn. Other networks can still surface a profile, but those three are where the dedicated competitor dashboards live.
Is competitor data real-time?
No. Competitor data is collected via third-party scrapers with a per-run cost, so refresh is periodic and on-demand rather than always-on monitoring. A view reflects the most recent collected snapshot, not a live counter. You choose when to refresh.
Can the chat agent benchmark me against competitors?
Yes. The chat agent benchmarks you against the competitors you track and surfaces their top posts on demand. Because your posts and theirs share one unified post index and the same scoring, the gap is a real number, and you can act on it in the same conversation by drafting your response.
How is this different from a standalone analytics or listening tool?
Competitor benchmarking shares its index with your own analytics, so the same numbers drive both reporting and creation. A dedicated analytics or listening tool may offer broader real-time monitoring and sentiment across more networks; BAT's edge is turning the insight into a scheduled, on-brand post from the same workspace. The social media analytics tool page covers the index in more depth.
Is competitor tracking isolated per brand for agencies?
Yes. Every competitor set, source, and analytic is scoped to one workspace and enforced on every request, so one client's tracked rivals never bleed into another's. Plans scale from 1 brand on Brands Starter ($100/mo) up to 10 on Agencies ($500/mo), flat per workspace rather than per seat. There is no free tier; BAT starts with a 14-day, 200-credit trial.
Stop guessing what competitors are doing.
Track their profiles, benchmark them against your brand in one index, and draft your response from the same workspace. 14-day free trial, 200 credits, no card required.