Reports your clients actually read.
BAT builds an AI strategy report over your analytics window: structured findings plus clean markdown you can paste into an email or deck, with CSV export underneath. It is owned-vs-competitor by default, and every brand stays isolated. Honest note: BAT does not yet do white-label, rebranded PDF reports.
What a BAT report actually contains.
Per-platform analytics over your own posts and tracked competitors, computed from one unified post index, with AI strategy reports and CSV export.
An AI strategy report, not a chart dump
BAT writes a report over your analytics window: what worked, what stalled, and what to do next. You get structured output for the app plus clean markdown you can drop straight into a client email or a deck.
Owned vs competitor, side by side
Per-platform averages (engagement rate, performance score), per-competitor breakdowns, and owned-vs-competitor benchmarks come from one unified post index. Your brand and the brands you track are scored the same way.
CSV export underneath every view
When a client wants the raw numbers, or you want them in a spreadsheet, export to CSV. The report is the narrative; the CSV is the receipts.
Send-time evidence
Suggested posting times are derived from your own historical engagement-by-hour, with a platform-canonical fallback. That turns a report into a recommendation a client can act on.
The reporting capabilities, stated plainly.
Everything below is in the product today. No invented dashboards, no metrics that do not exist.
- Per-platform averages (engagement rate, performance score), per-competitor breakdown, and owned-vs-competitor benchmarks.
- LinkedIn is the deepest surface: owned-profile sync plus imported dataset snapshots and scored posts.
- Dedicated owned and competitor analytics for Instagram and Facebook.
- AI strategy reports over your analytics window with structured + markdown output and CSV export.
- Suggested posting times derived from your own historical engagement-by-hour, with a platform-canonical fallback.
Reporting across 8 networks.
One post index spans every connected platform, so a single report can cover the whole presence instead of one network at a time.
Where the numbers come from, honestly.
- First-party analytics are strongest for LinkedIn, Instagram, and Facebook; X, TikTok, Threads, and Pinterest data is gathered via scrapers.
- LinkedIn analytics can run on imported datasets, so numbers are not always live first-party API data.
- First-party analytics are deepest on LinkedIn, Instagram, and Facebook. X, TikTok, Threads, and Pinterest data is gathered via scrapers, not first-party APIs, so a report should be read with that in mind.
- Competitor refresh is periodic and on-demand, not real-time monitoring. A report reflects the most recent collected snapshot, not a live feed.
If reporting is the whole job, see how BAT stacks up against an analytics-led tool in the BAT vs Metricool comparison, and for white-label, rebranded client reporting specifically, read BAT vs Sendible. If you want the underlying analytics surface rather than the report layer, the social media analytics tool page goes deeper.
Built for agencies running many client brands.
Hard per-brand isolation with plan tiers built for agencies managing many client brands.
Hard per-brand isolation
Every brain, source, analytic, and member is scoped to one workspace and enforced on every request. A report on one client never bleeds another client's data into it.
A report per brand, not per login
Plans scale 1 → 3 → 10 → unlimited brand workspaces, so an agency on the Agencies plan runs up to 10 isolated client brands, each with its own report.
Competitor benchmarks built in
Add a client's rivals once and every report can place the client against them. Competitor data refreshes periodically; the report uses the latest collected snapshot.
Flat pricing, not per seat
Reporting is part of the platform at $100/mo flat per brand workspace, not a per-seat add-on. Stakeholders who only need to read a report do not cost extra.
Competitor reporting, from the same index.
Track competitor profiles across platforms, collect their posts and engagement, and benchmark your brand against them, in analytics and in chat.
- Add competitor profile/company/post URLs and automatically collect their posts and engagement, with refresh runs.
- Dedicated competitor analytics for Instagram, Facebook, and LinkedIn, with owned-vs-competitor benchmarks.
- The chat agent benchmarks you against tracked competitors and surfaces their top posts on demand.
- Keyword/signal tracking with intelligence refresh and competitor-inspiration suggestions during intake.
Two ways to report.
A report that knows your strategy
BAT reports sit on top of a per-brand brain and a unified post index. The narrative is written with your owned posts and tracked competitors in view, and it ends with what to do next, not just what happened. The same workspace then drafts and schedules that next move.
Best for
Teams and agencies who want the report to lead somewhere, with each client brand fully isolated.
A standalone dashboard you interpret
A dedicated reporting or analytics tool often shows more raw chart variety, paid-ad reporting, and polished white-label PDFs today. BAT does not yet rebrand reports under your own logo, and ad-spend reporting is out of scope.
Best for
Analytics-led teams whose core deliverable is a fully white-labeled, ad-inclusive report.
Versus building the report manually.
The honest comparison is not BAT against a spreadsheet on features, it is the hours. Here is what changes when the report is generated from a live index.
| Feature | BAT | Doing it by hand | Winner |
|---|---|---|---|
| Pulling numbers per network | One unified post index across 8 platforms | Log into each platform, copy figures by hand | ✓ BAT |
| Owned vs competitor | Benchmarks computed automatically from tracked profiles | Manually collect rival posts and average them | ✓ BAT |
| Writing the narrative | AI strategy report: findings plus what to do next | Write the interpretation from scratch each cycle | ✓ BAT |
| Raw data handoff | CSV export underneath the report | Maintain your own spreadsheet | Tie |
| Rebranded client PDF | Not yet (structured + markdown, not white-label) | However you design it | · Doing it by hand |
So, is BAT a reporting tool?
Yes, with a specific shape. BAT generates AI strategy reports over your analytics window in structured and markdown form, exports the raw numbers to CSV, and frames everything as owned-vs-competitor from a single post index. For agencies, every report is locked to one isolated brand workspace.
It is not, today, a white-label engine that ships rebranded PDF reports under your own logo. If that is the deliverable a client contractually requires, BAT vs Sendible is the honest comparison to read. And if your team mostly needs broad analytics dashboards including paid-ad reporting, BAT vs Metricool covers that gap candidly.
What BAT adds that a pure reporting tool does not: the same workspace that wrote the report then drafts and schedules the next move, in your brand voice, behind an approval queue. The report stops being a backward-looking artifact and becomes the start of the next cycle.
Frequently asked questions.
What does a BAT social media report actually look like?
An AI strategy report over your chosen analytics window. You get structured output rendered in the app plus a clean markdown version you can paste into a client email or a deck. Underneath, per-platform averages (engagement rate, performance score) and owned-vs-competitor benchmarks are exportable to CSV.
Can I export the raw data to a spreadsheet?
Yes. CSV export sits underneath the analytics views, so when a client wants the underlying numbers, or you want to build your own pivot, you can take the raw data with you. The report is the narrative; the CSV is the receipts.
Does BAT offer white-label or rebranded client reports?
Not yet. BAT produces structured and markdown reports plus CSV, but it does not rebrand reports under your own logo or generate white-label client PDFs today. If a fully rebranded report is a hard requirement, the BAT vs Sendible comparison covers tools built around that workflow.
Which platforms does the reporting cover?
All 8 native platforms feed one unified post index, so a single report can span your whole presence. First-party analytics are deepest on LinkedIn, Instagram, and Facebook; X, TikTok, Threads, and Pinterest data is gathered via scrapers rather than first-party APIs, which is worth noting when you read those numbers.
How does owned-vs-competitor benchmarking work in a report?
Add a competitor's profile, company, or post URLs and BAT collects their posts and engagement on periodic refresh runs. Because your owned posts and their posts live in the same index and are scored the same way, every report can place your brand against the rivals you track. Competitor data is scraped, so a report reflects the latest collected snapshot, not a live feed.
Is reporting isolated per client brand for agencies?
Yes. Every brain, source, analytic, and member is scoped to one workspace and enforced on every request, so one client's report never pulls in another client's data. Plans scale from 1 brand on Brands Starter ($100/mo) up to 10 on Agencies ($500/mo), flat per workspace rather than per seat. There is no free tier; BAT starts with a 14-day, 200-credit trial.
Turn the last cycle into the next one.
Generate an AI strategy report, export the CSV, and benchmark against the competitors you track, all from one isolated workspace. 14-day free trial, 200 credits, no card required.