Built for whoever runs the brand.
One chat-first agent and a brand brain per workspace. Whether that is ten client accounts or one founder posting solo, BAT drafts on strategy, schedules across 8 networks, and waits for your approval before anything ships.
Find your fit.
Seven ways teams use BAT, each tied to a real strength of the product. Pick the one closest to you for the honest detail.
Agencies →
Hard per-brand isolation: every brain, source, analytic, and member is scoped to one client workspace. The Agencies plan runs up to 10 brands at $500/mo, flat, not per seat.
Multi-brand operators →
Run several brands without their voices bleeding together. Each workspace gets its own brand brain and the chat agent only ever sees the one brand it is working in.
Marketing teams →
Five brand roles (Owner, Admin, Manager, Creator, Member) and a real DRAFT to PENDING_REVIEW to APPROVED queue, so the right person signs off before anything publishes.
Small business →
One brand, end to end, from $100/mo. The brand brain drafts in your voice and schedules across 8 networks, so a small team posts like it has a content department.
Startups →
Brand DNA is AI-prefilled from your signup URL (~30 fields you review, not a blank form), so a fast-moving team is publishing on-strategy content in minutes.
Solopreneurs →
A chat-first agent that drafts, schedules, and benchmarks on its own, then waits for your approval. It is the closest thing to a content hire that fits one person's budget.
Ecommerce & product brands →
Turn product launches into on-brand social across 8 platforms, with image generation and owned-vs-competitor benchmarking. Social content for product brands, not a storefront plug-in.
The strengths these audiences share.
Whatever you run, the same foundations do the work.
- A brand brain per workspace. Brand DNA, audience personas, competitors, content pillars, and memory live in a persistent, searchable knowledge base that BAT applies to everything it drafts. It is scoped to one brand, so nothing leaks between them.
- Review before publish, by design. Posts move DRAFT to PENDING_REVIEW to APPROVED before the scheduler ever fires. There is no post-publish recall, the control is the approval queue that runs before anything goes live.
- Roles that match how teams actually work. Owners and Admins govern, Managers approve, Creators submit, Members chat. Privilege-escalation guards mean you can only grant roles below your own.
- Isolation that scales with you. Plans step 1 to 3 to 10 to unlimited brand workspaces (Starter, Builder, Agencies, Enterprise). Each tier is flat per workspace, so a growing roster does not turn into a per-seat bill.
- Owned-vs-competitor benchmarking. Track competitor profiles, collect their posts and engagement, and benchmark your brand against them, both in analytics and inline in chat. Refresh is periodic, not always-on monitoring.
Eight networks, one workspace.
Draft, schedule, and publish native post types across every platform marketing teams actually invest in.
What BAT is not.
The honest boundaries, so you can self-select before you sign up.
- There is no free tier. BAT starts at $100/mo for one brand after a 14-day, 200-credit trial with no card required. Read it against the cost of a content hire or an agency retainer, not against a free scheduler.
- It is approval-gated, not autonomous. The default is a human reviewing drafts before they ship. If you want a tool that fires posts with nobody in the loop, that is not how BAT is built.
- White-label is not its strongest suit yet. Agencies get true multi-brand isolation and flat pricing, but fully rebranded client reporting is more mature in tools like Sendible. We would rather say that than oversell it.
- Some data comes via scrapers. First-party analytics are strongest for LinkedIn, Instagram, and Facebook. X, TikTok, Threads, and Pinterest profile data is gathered by third-party scrapers, so it refreshes on demand, not in real time.
The shortest version.
BAT is for people who own the outcome of a brand's social, not just the calendar. If you want a tool that decides what to post, drafts it from a brand brain with evidence, and holds it for review before it publishes, you are in the right place. If you are shopping for a free scheduler or an autonomous bot that posts with nobody watching, you are not.
Start with the persona page closest to you, then weigh the plans on the pricing page (one brand at $100/mo, three at $200/mo, ten at $500/mo, all flat per workspace). For the full capability breakdown across content, scheduling, analytics, competitors, and approvals, see the features page.
Keep reading.
The product in full, the price in full, and the agent that runs it.
Everything BAT does →
The complete capability map: brand brain, content, scheduling, analytics, competitors, and approvals.
Pricing, in plain terms →
Flat per-workspace plans from $100/mo. No free tier, no per-seat math, a 14-day trial to try it.
Meet the agent →
BAT AI is the chat-first agent that searches the brain, drafts posts, benchmarks competitors, and schedules.
Frequently asked questions.
Who is BAT actually for?
Anyone responsible for one or more brands on social: agencies, multi-brand operators, in-house marketing teams, small businesses, startups, solopreneurs, and product brands. The common thread is that BAT runs strategy and creation from a per-brand brain, then gates everything behind approvals, so it suits people who want on-strategy output with a human reviewing before publish.
Is BAT good for social media management for teams?
Yes. BAT has five brand roles (Owner, Admin, Manager, Creator, Member) with a fine-grained capability matrix and privilege-escalation guards, plus a real DRAFT to PENDING_REVIEW to APPROVED approval flow. Creators submit, Managers and above approve, and every review transition is logged. See the marketing teams page for how the roles map to a real workflow.
How does BAT handle multiple brands or clients?
Every brain, source, analytic, member, and integration is scoped to one workspace and enforced on every request, and the chat agent only ever sees the brand it is operating in. Plans scale from 1 brand (Brands Starter) to 3 (Brand Builder) to 10 (Agencies) to unlimited (Enterprise). Pricing is flat per workspace, not per seat.
Is there a free plan?
No. There is no free tier. BAT starts at $100/mo for one brand (Brands Starter) with a 14-day, 200-credit trial and no card required. The honest way to weigh that is against the cost of a content hire or an agency retainer, not against a free scheduler.
Does BAT post automatically without review?
No, and that is deliberate. BAT is approval-gated: drafts move DRAFT to PENDING_REVIEW to APPROVED before the scheduled-publish worker fires. There is no post-publish recall, the safeguard is reviewing before anything goes live. If you need fully autonomous auto-posting with nobody in the loop, BAT is not the right fit.
Can BAT integrate with my online store or product catalog?
Not directly. BAT does not connect to Shopify, a product feed, or an ecommerce storefront. For product and ecommerce brands it focuses on social content: drafting launch posts in your voice across all 8 platforms, generating imagery, and benchmarking against competitors. The non-social integrations are Google Drive and SharePoint as knowledge sources, plus Stripe for billing.
Built for the way you run it.
One agent, a brand brain per workspace, 8 native platforms, and a real approval queue. Try it for 14 days with 200 credits and no card.