Instagram analytics, plus competitors.
BAT reads first-party Instagram analytics for your own account and runs dedicated Instagram competitor analytics against the rivals you track, then writes the strategy report instead of leaving you a wall of charts. Instagram needs a Business account linked to a Facebook Page (a platform rule we state up front, not a BAT limit).
First-party for your account, benchmarks for theirs.
Most Instagram analytics tools stop at a dashboard of your own numbers. BAT does two things at once: it pulls first-party analytics for the Instagram account you own, and it runs dedicated competitor analytics on the profiles you track, so a side-by-side benchmark is one view, not a manual spreadsheet join. Per-platform analytics over your own posts and tracked competitors, computed from one unified post index, with AI strategy reports and CSV export.
Both sides live in a single unified post index, which is what makes an owned-vs-competitor comparison honest: your reels and carousels are scored against your real category, not a generic industry average. If you want to act on what the numbers say, pair this with the Instagram scheduling tool to publish the next post, and see social media competitor analysis for the rival side across every network.
What the Instagram analytics measure.
Real capabilities, grounded in how BAT computes Instagram metrics. No vanity dials, no invented scores.
First-party owned analytics
Instagram is one of BAT's first-party surfaces: engagement and a performance score over the feed, carousel, reel, story formats you actually post, computed from your connected account rather than guessed.
Instagram competitor analytics
Add a competitor's Instagram profile and BAT collects their posts and engagement into the same index, giving you dedicated owned-vs-competitor benchmarks instead of a generic 'industry good' bar.
Per-format breakdown
See how feed posts, carousels, reels, and stories perform against each other, so you can tell whether reels are carrying the account or just feeling like they are.
AI strategy reports
Run a report over your chosen window and get structured plus markdown output: what worked on Instagram, what stalled, and what to try next, exportable to CSV for your own deck.
Suggested posting times
Send-time recommendations derived from your own Instagram engagement-by-hour history, with a platform-canonical fallback when the account is still too new to have a pattern.
Benchmarks in chat
Ask the chat agent how you stack up on Instagram and it benchmarks you against tracked competitors and surfaces their top posts on demand, no report build required.
The honest setup and data map.
What Instagram analytics need to work, and exactly where the numbers come from.
- Business account required: Requires a Business account linked to a Facebook Page. That is Meta's rule for analytics access, not a BAT restriction. A personal or creator account that isn't linked to a Page can't return first-party Instagram analytics.
- Owned data is first-party: Your own Instagram engagement and performance scores come from the connected account, so they are real metrics to lean on, alongside LinkedIn and Facebook as BAT's strongest first-party surfaces.
- Competitor data is scraped: Rival Instagram posts and engagement are collected via third-party scrapers. Useful and dedicated, but treat them as estimates subject to scraper reliability, not certified platform figures.
- Refresh is periodic, not live: Competitor and non-native data refreshes on periodic or on-demand scrape runs, not real-time monitoring. Each pull is dated so you know how current the benchmark is.
Instagram competitor analytics, in depth.
Analytics in a vacuum tells you your numbers moved. Competitor analytics tells you whether that was actually good.
One index, both sides
Add competitor profile, company, or post URLs and BAT collects their Instagram posts and engagement into the same index as yours, so the comparison is apples to apples with refresh runs.
Dedicated rival dashboards
Instagram is one of the richest competitor surfaces (alongside Facebook and LinkedIn), with owned-vs-competitor views that make the gap, or the lead, obvious rather than implied.
Signals, not just posts
Keyword and signal tracking with intelligence refresh feeds competitor-inspiration suggestions, so what a rival does well on Instagram informs what you make next.
Top posts on demand
The chat agent surfaces a tracked competitor's best-performing Instagram posts when you ask, so you can study the format and hook before drafting your own.
Instagram is one network, one idea fills eight.
BAT indexes all 8 native networks in one place, so the Instagram analytics you read here sit beside the rest of your footprint. First-party data is strongest on LinkedIn, Instagram, and Facebook; X, TikTok, Threads, and Pinterest profile data is collected via scrapers, and BAT labels which is which instead of pretending it's all live API numbers.
A point analytics tool, or analytics wired to creation.
A standalone Instagram analytics product can render a beautiful dashboard, but it stops at the chart. You still have to read it, decide what it means, and go write the next reel somewhere else. BAT closes that loop: the same workspace that measured your last carousel drafts the next one from your brand brain, with the Instagram analytics already in context.
That is the real difference from doing this by hand. Pulling Instagram's native insights, normalizing engagement rates, lining competitors up in a spreadsheet, and writing the takeaways is hours of work that goes stale the moment you finish. BAT keeps the index current, generates the strategy report with CSV export, and recommends send times from your own history, so the analysis starts an action rather than ending a chore.
Where a dedicated analytics suite still wins is raw breadth: paid-ad reporting, deep listening, and certified first-party metrics across every single network are outside BAT's scope, and competitor numbers are scraped, not official. If pure reporting depth is the entire job, a specialist beats us. If you want Instagram metrics that feed directly into on-brand content and real competitor benchmarking, that is exactly what BAT is built for.
Frequently asked questions.
Is BAT's Instagram analytics first-party?
Yes for your own account. Instagram is one of BAT's first-party analytics surfaces (alongside LinkedIn and Facebook), so engagement and performance scores for the account you connect come from real platform data. Competitor Instagram data is collected via third-party scrapers and labelled as such.
What do I need to connect Instagram analytics?
Requires a Business account linked to a Facebook Page. That is Meta's requirement for analytics and publishing access, not a BAT-specific limit. A personal or unlinked creator account cannot return first-party Instagram analytics.
How does Instagram competitor analytics work?
Add a competitor's Instagram profile, company, or post URLs and BAT collects their posts and engagement into the same index as yours, with refresh runs. You get dedicated owned-vs-competitor benchmarks, and the chat agent can surface a rival's top posts on demand. The data is scraped, so treat it as a strong estimate rather than certified figures.
Which Instagram post types does the analytics cover?
BAT measures the native Instagram formats it publishes: feed, carousel, reel, story. The per-format breakdown shows how each performs against the others so you can see what is actually carrying the account.
Can I export the Instagram analytics?
Yes. AI strategy reports run over your chosen window and produce structured plus markdown output with CSV export, so you can drop the Instagram numbers and benchmarks straight into your own deck, sheet, or client report.
Is the competitor data real-time, and is there a free tier?
Competitor and non-native data refreshes on periodic or on-demand scrape runs, not real-time monitoring, and each pull is dated. There is no free tier: BAT starts with a 14-day free trial (200 credits, no card required), then Brands Starter from $100/mo, flat per brand workspace rather than per seat.
Track your account, benchmark theirs.
Connect a Business-account Instagram, track a few competitors, and let BAT turn first-party engagement plus scraped rival data into a strategy report and the next on-brand post.