One brand, run like a team.
If your small business has one brand and nobody whose full-time job is social, BAT runs it from chat. It learns your brand once, drafts on-brand posts, schedules them across 8 platforms, and reports back on what worked. This is a real tool, not a free one: Brands Starter is $100/mo for one brand, which is meant to read as cheaper and faster than a hire or an agency retainer, not as a budget scheduler.
What you actually get for a hundred a month.
Brands Starter is one brand, end to end. The same brand brain that drafts your posts also schedules and benchmarks them, so a single owner runs a presence that usually needs a small team.
AI that knows your brand
A persistent brand brain holds your voice, audience, pillars, and competitors, and applies it automatically to everything BAT drafts. You set it once instead of re-explaining your business every post.
Posts drafted on-brand
BAT writes each post in your voice for the platform it is going to, then drops it into a review queue. Nothing is auto-posted, so you sign off before anything goes live.
Scheduled across every channel
One calendar covers all 8 networks, with a real publish worker and send times learned from your own engagement history. Connect a channel once and schedule from chat.
Results you can read
Per-platform analytics over your own posts plus owned-vs-competitor benchmarks, with AI strategy reports, so you know what to make more of without staring at four native dashboards.
A week of social, from one chat.
No new dashboard to learn and no tab-switching across six logins. You tell BAT what you are working on this week and it carries the whole loop, pausing for your approval before anything ships.
- Set up the brand once. Your Brand DNA is AI-prefilled from your signup URL across roughly thirty fields, so you start by reviewing and correcting, not by filling a blank form. Add your pillars and a competitor or two and the brain is working.
- Ask for the week's posts. In chat you say what you want to push (a launch, a sale, a behind-the-scenes week) and BAT drafts each post on-brand for the right platform, pulling from the brain instead of generic prompts.
- Review before anything ships. Every draft moves DRAFT to PENDING_REVIEW to APPROVED. You read each post, tweak or reject with a note, and only approved posts reach the scheduler. There is no auto-posting and no post-publish recall, so the gate is before publish, on purpose.
- Let the worker publish. Approved posts sit on one calendar with a time per platform, and a scheduled-publish worker fires each due post exactly once. You can use AI-suggested send times drawn from when your audience has actually engaged.
- See what worked, then repeat. BAT reports per-platform performance and benchmarks you against tracked competitors, so next week's drafts lean into what is landing. Feedback you give in chat is remembered and shapes future posts.
Every channel your small business needs.
LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, and Pinterest. Connect each once and run all 8 from the same chat. You do not have to be everywhere: start with the two or three that matter and add more when you are ready.
Two tools, two premises.
BAT: one brand, end to end, from chat
Brands Starter is $100/mo for one brand workspace with 3 members included, flat price. The brand brain drafts on-strategy content, the approval queue keeps you in control, and the scheduler and analytics close the loop. It is a real spend, framed as the work of a part-time hire compressed into a tool you run yourself.
Best for
A small business with one brand and no dedicated social person, that wants consistent, on-brand posting without a salary or an agency contract.
A part-time hire or an agency retainer
A freelancer or agency brings judgment, relationships, and hands-on production a tool cannot replace. They also cost several times a hundred a month, take time to onboard to your brand, and still need you in the loop on approvals.
Best for
Businesses that need bespoke creative, paid-ads management, or someone to own the channel entirely, and have the budget for it.
Honest about the hundred-dollar floor.
BAT has no free tier. The cheapest way in is a 14-day free trial with 200 credits and no card required, and after that Brands Starter is $100/mo. If you are looking for a free scheduler or the cheapest possible posting tool, BAT is not that, and we would rather say so up front than pretend otherwise.
The value is in replacing work, not in being cheap. For most small businesses, on-brand posting across several platforms is either a recurring chore the owner keeps dropping, or a line item paid to a freelancer or agency. BAT does the drafting, scheduling, and reporting for a flat price, so the comparison that makes sense is against a hire or a retainer, not against a free app.
First-party analytics are strongest for LinkedIn, Instagram, and Facebook; X, TikTok, Threads, and Pinterest data is gathered via scrapers.
Image/video/audio providers require their API keys; without keys the system returns mock placeholder output.
Each platform needs its own app credentials configured; Pinterest in particular is pending app approval.
Where to go next.
Small-business use is one brand on the same product everyone else runs. These pages go deeper on the parts you will lean on most, and on what one brand actually costs.
See the pricing in full
Brands Starter is $100/mo for one brand. Compare it against Builder, Agencies, and Enterprise, and read the trial terms, at /pricing.
Meet the chat-first AI
The brand brain and the agent that drafts, schedules, and benchmarks from one conversation are the core of BAT. See how it works at /bat-ai.
Schedule across platforms
Go deeper on the publisher per network, the worker that fires posts exactly once, and AI send times, at /social-media-scheduling-tool.
Frequently asked questions.
Is BAT a good fit for a small business with no social media person?
Yes, that is the core case for Brands Starter. BAT runs one brand from chat: it learns your brand once, drafts on-brand posts, schedules them across 8 platforms, and reports on results. An owner or a generalist can keep a consistent presence without it being anyone's full-time job, because the drafting and scheduling are carried by the AI and you only step in to review.
How much does it cost, and is there a free plan?
There is no free plan. BAT starts with a 14-day free trial and 200 credits with no card required, then Brands Starter is $100/mo for one brand workspace. Pricing is flat per workspace with 3 members included, not per seat, so adding a teammate to help review does not raise the price.
Why pay $100/mo when free schedulers exist?
Because BAT is not a scheduler with an AI sidebar, it is the strategy and creation layer too. It decides what to post, writes it on-brand from a persistent brain, gates it through approval, schedules it, and benchmarks the results. The honest comparison is against the cost of a part-time hire or an agency retainer doing that work, which runs several times higher. If you only need to queue posts you already wrote, a cheaper scheduler may be the better fit.
Will it post things automatically without me seeing them?
No. Every post moves through DRAFT to PENDING_REVIEW to APPROVED, and only approved posts reach the scheduler. You review and can edit or reject each one before it is queued. There is no autonomous auto-posting by default and no post-publish recall, so the review always happens before anything goes live, which keeps a small team in control.
Which platforms can my small business actually publish to?
BAT publishes natively to 8: LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, and Pinterest, each with its own publisher. Seven publish once their credentials are connected; Pinterest's production app credentials are still pending registration, so it is the one to treat as not-yet-live. Instagram also requires a Business account linked to a Facebook Page, which is a platform rule, not a BAT limit.
Can BAT actually tell me what is working?
Yes, with honest caveats. You get per-platform analytics over your own posts and owned-vs-competitor benchmarks, plus AI strategy reports and CSV export. First-party analytics are strongest for LinkedIn, Instagram, and Facebook; data for X, TikTok, Threads, and Pinterest is gathered via scrapers, and competitor refreshes are periodic rather than real-time. It is enough to know what to make more of, which is what most small businesses need.
One brand, run like a team.
Learn your brand once, then draft, schedule, and benchmark across 8 platforms from chat. Start with a 14-day free trial, no card required.