Playbooks for social media managers.
Practical, specific guides on the work that actually fills a social calendar: strategy, competitors, metrics, voice, and cadence. No filler.
The guides.
Build a social media content calendar
Audit, pillars, cadence, and review: a calendar that survives real weeks.
Social media competitor analysis
How to pick competitors, what to track, and how to turn it into action.
Social media KPIs to track
The metrics that matter, the vanity ones to skip, and how to measure each.
Build a brand voice
Voice vs tone, a simple framework, and how to document a voice people recognize.
Use AI for social media
Where AI helps, where it fails, and how to keep it on-brand and reviewed.
Content pillars, with examples
How to choose 3 to 5 pillars and map them to formats and cadence.
Best times to post
Per-platform starting points, and how to find your own best times from data.
How often to post
Sensible posting cadence per platform, and quality versus quantity.
Free tools & templates.
Engagement rate calculator
A free calculator for engagement rate by followers or reach, with the formulas.
Content calendar template
A usable weekly content calendar you can copy today.
Social media report template
A monthly report structure clients actually read.
Frequently asked questions.
Who are these guides for?
Social media managers, marketers, founders, and agencies who want practical, specific playbooks rather than generic advice. Each guide is written to be useful on its own, with concrete examples and honest trade-offs.
Do I need BAT to use these?
No. The guides and templates stand alone. Where BAT helps with the job (for example, building a calendar from a brand brain or finding your own best posting times from your history), we say so and link to it, but the guidance works with any tool.
Put the playbook on autopilot.
BAT turns this strategy into shipped posts: a brand brain, a planned calendar across 8 platforms, and approvals before anything goes live. 14-day free trial, no card required.